Advance your career!

Enroll in one of our new 6- to 8-week programs in sales or marketing, and learn new skills and earn exciting modern credentials to bolster your resume and stay up to date on the industry.

BE JOB READY

Stay competitive in Canada’s job market and be ready for your dream job.

GROW YOUR SKILLS

Study what you are passionate about and target specific skills to grow.

AFFORDABLE TUITION

With our micro-credentials, we offer an affordable way to add value to your skill set.

EXPERIENCE

Industry leaders bring their extensive real-world experience to the classroom.

Classes are twice a week. Mondays and Wednesdays or Tuesdays and Thursdays.

Program Length English Requirement Tuition Fees Class Timetable
Professional Sales 8 Weeks ILAC Level 12 (IELTS 5.0) $950 $160 6:15pm – 9:45pm Mon & Wed or Tue & Thu
Consumer Behaviour 8 Weeks ILAC Level 12 (IELTS 5.0) $950 $160 6:15pm – 9:45pm Mon & Wed or Tue & Thu
Digital Marketing 8 Weeks ILAC Level 12 (IELTS 5.0) $950 $160 6:15pm – 9:45pm Mon & Wed or Tue & Thu
Social Media Marketing 8 Weeks ILAC Level 12 (IELTS 5.0) $950 $160 6:15pm – 9:45pm Mon & Wed or Tue & Thu

* In Vancouver these programs do not require approval by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIRU did not review these programs.

Students will develop the fundamental knowledge, skills, and attitudes required to be successful in today’s sales environment. Professional selling requires shifting the focus away from the sale and focusing entirely on the customer with a value-based approach. Through this course, students will use customer centric professional selling techniques. An emphasis is given to developing practical skills in presenting goods and services to prospective buyers using the art of persuasion. Upon completion of this course, students will understand the value and importance of the sales profession to the Canadian economy.

Today, customers are far more educated and sophisticated, with access to more information than ever before. This course introduces students to the field of consumer behavior and how it applies to sales and marketing. Through the analysis of internal and external influences imposed on the consumer, students learn how marketers attempt to influence consumer behavior. To better understand the target market as consumers, needs and motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process are explored.

The Internet is a dynamic marketplace. This class will give students the understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping students with the skills needed to perform vital daily functions. By the end of this course, students will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help them digitally create, distribute, promote and price products and services. Topics covered in this course include internet marketing foundations, how search engines work, SEO, paid search marketing, online advertising, landing page optimization, analytics, online PR and ORM, and mobile marketing.

This course is designed to help students understand how marketing has(and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. This course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that influence the opportunities essential in social media and consumer-to-consumer social interactions for achieving business and marketing goals. The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.