English Requirement: ILAC Level 10 (IELTS 4.5)

Tuition: $950

Fees: $120

Class Timetable: 3:00pm – 6:00pm M/W or T/TH* 

Start Dates: March 25th, 2024 · June 24th, 2024 · September 23rd, 2024 · Jan 6th, 2025 · March 31st, 2025

This course focuses on the transferable skills applicable for a wide range of sales environments and the principles of providing exceptional service. Students will study proven techniques for the phases of the sales cycle including product-selling strategies and solutions, partnership building, and buyer behaviour.

* Plus alternating Fridays. In Toronto, these programs are considered non-vocational. In Vancouver these programs do not require approval by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIB did not review these programs

English Requirement: ILAC Level 10 (IELTS 4.5)

Tuition: $950

Fees: $120

Class Timetable: 3:00pm – 6:00pm M/W or T/TH* 

Start Dates: March 25th, 2024 · June 24th, 2024 · September 23rd, 2024 · Jan 6th, 2025 · March 31st, 2025

This course will help students develop the confidence, capacity, and competence to effectively lead in dynamic business environments. Students will learn leadership skills through the analysis of personal strengths and weaknesses and communication strategies required for successful leadership. Topics include defining leadership in various roles, working in teams, using motivational techniques, and resolving conflict.

* Plus alternating Fridays. In Toronto, these programs are considered non-vocational. In Vancouver these programs do not require approval by the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills. As such, PTIB did not review these programs

English Requirement: ILAC Level 12 (IELTS 5.0)

Tuition: $950

Fees: $160

Class Timetable: 6:15pm – 9:45pm M/W or T/TH 

Start Dates: May 21st, 2024 · October 14th, 2024 · March 17th, 2025

Also available online!

Students will develop the fundamental knowledge, skills, and attitudes required to be successful in today’s sales environment. Professional selling requires shifting the focus away from the sale and focusing entirely on the customer with a value-based approach. Through this course, students will use customer centric professional selling techniques. An emphasis is given to developing practical skills in presenting goods and services to prospective buyers using the art of persuasion. Upon completion of this course, students will understand the value and importance of the sales profession to the Canadian economy.

English Requirement: ILAC Level 12 (IELTS 5.0)

Tuition: $950

Fees: $160

Class Timetable: 6:15pm – 9:45pm M/W or T/TH 

Start Dates: May 21st, 2024 · October 14th, 2024 · March 17th, 2025

Also available online!

Today, customers are far more educated and sophisticated, with access to more information than ever before. This course introduces students to the field of consumer behavior and how it applies to sales and marketing. Through the analysis of internal and external influences imposed on the consumer, students learn how marketers attempt to influence consumer behavior. To better understand the target market as consumers, needs and motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process are explored.

English Requirement: ILAC Level 12 (IELTS 5.0)

Tuition: $950

Fees: $160

Class Timetable: 6:15pm – 9:45pm M/W or T/TH 

Start Dates: March 11th, 2024 · May 21st, 2024 · August 5th, 2024 · October 14th, 2024 · March 17th, 2025

Also available online!

The Internet is a dynamic marketplace. This class will give students the understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping students with the skills needed to perform vital daily functions. By the end of this course, students will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help them digitally create, distribute, promote and price products and services. Topics covered in this course include internet marketing foundations, how search engines work, SEO, paid search marketing, online advertising, landing page optimization, analytics, online PR and ORM, and mobile marketing.

English Requirement: ILAC Level 12 (IELTS 5.0)

Tuition: $950

Fees: $160

Class Timetable: 6:15pm – 9:45pm M/W or T/TH 

Start Dates: March 11th, 2024 · May 21st, 2024 · August 5th, 2024 · October 14th, 2024 · March 17th, 2025

Also available online!

This course is designed to help students understand how marketing has(and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. This course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that influence the opportunities essential in social media and consumer-to-consumer social interactions for achieving business and marketing goals. The emphasis of this course is on understanding consumers’ social interactions, examining the various social media channels available to marketers, learning how to build social marketing strategies, and practicing how to track their effectiveness.