A sales and marketing diploma opens up a wide range of exciting career opportunities, especially in Canada. As companies continue to shift their marketing efforts online, there is a growing demand for professionals skilled in business and marketing.
Marketing and sales were listed among LinkedIn’s most in-demand skills in 2023. So, if you’re asking the question, “Is marketing a good career in Canada?” the answer is, quite frankly, a resounding yes.
Keep reading to learn about six great digital marketing career opportunities you can pursue after you complete your studies!
1. Digital Marketing Manager
Average Annual Salary in Canada: $97,000
Required Skills:
- Data Analytics
- Strategic Thinking
- Marketing Management & Team Leadership
- Social Media Marketing
- Content Marketing
If you’re interested in strategy building, project management, and running digital campaigns across online platforms, then this is the marketing role for you.
A digital marketing manager develops, implements, and manages campaigns across email, social media, blogs, websites, and more. Apart from a diploma in marketing, having relevant co-op experience can help you get hired.
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2. Marketing Manager
Average Annual Salary in Canada: $94,000
Required Skills:
- Marketing Foundations
- Understanding Consumer Behaviour
- Digital Marketing
As a marketing manager, you will work with brands or agencies to create marketing campaigns that either spread awareness or drive sales of specific products or services. From planning to execution—you will own the process of making the campaign a successful one.
To become a marketing manager, one must have a deep interest in market research and consumer behaviour and also have an understanding of how projects are managed. It is also important to have good communication skills as this role requires coordinating with multiple teams and stakeholders. If you are new to the Canadian job market, you can expect to start in a Marketing Coordinator role and then climb up the ladder.
3. Sales Rep
Average Annual Salary in Canada: $75,000
Required Skills:
- Professional Sales
- Excellent Communication Skills
- Working Across Cultures
As the name indicates, a sales rep is hired by a brand or an organization to sell their product or services. Even though different companies have different sales strategies, almost all of them involve talking to potential customers and understanding customer needs, which is why communication is at the top of the list.
Apart from having good interpersonal skills, it is also important to have a deep understanding of the product or service and even the industry you end up in. If you are experienced or knowledgeable in working across industries for various services or products, it could further help in your pursuit of finding a job in Canada.
4. Account Executive
Average Annual Salary in Canada: $120,000
Required Skills:
- Project Management
- Organizational Skills
- Excellent Communication Skills
- Business Acumen
- Brand Management
A career in marketing and sales can open many doors as you grow your acumen in the Canadian job market. This includes becoming an account executive. An account executive is someone who maintains existing client relationships and actively builds new ones. This could be on the brand side while working with a digital marketing agency or through vendors while working with various organizations.
In this role, your efforts will directly impact the business, which makes it an exciting career to explore. The good thing about this marketing career path is that any entry-level marketing job will help you slowly build up your portfolio of clients, providing you with the experience you need to succeed in an executive role.
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5. Public Relations Specialist
Average Annual Salary in Canada: $75,000
Required Skills:
- Excellent Communication and Language Skills
- Social Media Marketing
- Brand Promotion
One of the more niche specializations when pursuing a career in marketing and sales is public relations. In this role, a public relations specialist spreads the word about the brand or organization and maintains a positive image in the public eye. This could include writing press releases, organizing brand endorsements, and other marketing strategies.
Because of the nature of the job, many industry professionals pursue certifications alongside a diploma in marketing like social media management and consumer behaviour. With these additional skills on your resume, the job search process becomes significantly simpler.
6. Marketing Analyst
Average annual salary in Canada: $94,000
Required Skills:
- Understanding Consumer Behaviour
- Marketing Strategy
- Marketing Analysis
Among all marketing careers, a marketing analyst is an attractive option if you are more inclined toward numbers and overall business administration. As an analyst in the marketing industry, you will study consumers and help businesses understand which product or service to sell to which audience.
As you will be responsible for creating a marketing strategy from data, it would also help to learn about analytics tools through online courses. This marketing job is a great option as you can qualify for entry-level marketing jobs with relevant co-op experience and education.
ILAC International College: Your Path to a Career in Marketing and Sales
Whether you’re looking to represent a brand as a public relations specialist or become a sales professional, a sales and marketing diploma can open doors. These desirable marketing career opportunities are available to those with the right education!
ILAC International College offers a comprehensive Sales & Marketing Diploma program that equips students with the specialized skills and knowledge needed for these in-demand roles. Our programs also include guaranteed opportunities for co-op placements, through which students will gain real-world marketing experience and hone their job-relevant skills.
So, what can you do with a marketing diploma? The opportunities are endless when you apply to study at ILAC International College!