From Strategy to Execution in 4 Weeks

Whether you’re launching your career, pivoting into something new, or preparing your business for the future, this accelerated Digital Marketing program gives you the real-world skills that matter. In just 4 weeks, master SEO, content strategy, CRM, email marketing, analytics, and AI powered tools, and walk away with hands on experience and a capstone project that proves you can execute.

Who is it For?

  • ✓Career launchers who want real world digital skills that employers value
  • ✓Professionals ready to transition into digital marketing roles
  • ✓Entrepreneurs and small business owners who want to scale smarter
  • ✓Newcomers to Canada building competitive job ready skills
  • ✓English learners who want to communicate confidently in a professional setting

Learning Outcomes

By the end of this program, you will be able to:

  • ✓Build and execute integrated digital marketing campaigns
  • ✓Use AI powered tools and CRM platforms to drive measurable results
  • ✓Generate leads through SEO, content, email, and paid strategies
  • ✓Analyze performance data and optimize campaigns for growth
  • ✓Present a real-world Capstone Project that demonstrates your expertise
APPLY NOW

Campus

Toronto

Class Times

8:30 AM – 1:00 PM
20hrs/week
4 Week Course

Start Dates

July 13
September 7
November 2

English Requirements

IELTS Level 10 (IELTS 4.5 or equivalent)

Why choose ILAC International College?

ILAC Education group has over 29 years of educational excellence. ILAC IC delivers industry aligned programs designed to build practical, in demand skills. Every certificate includes a hands-on capstone project, ensuring you graduate with real world experience and portfolio ready work. Plus, access monthly career services workshops including resume preparation, interview coaching, and LinkedIn optimization to support your job search success.

Sample Timetable

Week Monday Tuesday Wednesday Thursday Friday
Week 1: Digital Marketing Foundations
& Websites 		Overview of marketing, digital channels, and industry examples | case examples, project introduction Inbound methodology and target audience analysis | Persona creation workshop, group discussion Website purpose, structure, and usability | Website analysis activity, UX review Conversion basics, CTAs, and lead capture | Landing page and form design lab CRM concepts and project planning | HubSpot navigation, group project setup
Week 2: SEO, Search &
Content Fundamentals 		Search Engines & Keyword Research Page optimization and metadata | SEO optimization lab Content types and buyer journey | Blog outline activity
+ Guest Speaker		 Editorial planning and scheduling | Content calendar workshop Website review and feedback | Group audit and instructor review
Week 3: Email, CRM &
Lead Generation 		Email purpose, formats, and compliance | Email analysis activity
+ HubSpot Visit		 Campaign structure and copywriting | Email campaign design lab Lists, segmentation, and data entry | CRM setup workshop Lead magnets and conversion paths | CTA and form design lab Lead magnets and conversion paths | CTA and form design lab
Week 4: Analytics,
Optimization & Capstone 		Metrics, KPIs, and reporting concepts | Analytics review exercise Dashboard structure and visualization | Dashboard creation lab Dashboard structure and visualization | Dashboard creation lab Project integration and refinement | Group work and instructor feedback Project presentations and reflection | Group presentations, course wrap-up